A horizontal-vertical analysis of Hermès, covering its historical evolution, craft and governance model, luxury industry landscape, LVMH and Formula 1 as a contrast case, and the brand's future risks and judgment.
A systematic study of the Swiss watch brand OMEGA, examining its historical evolution, technical trajectory, cultural assets, current competitive landscape, and future direction through the horizontal-vertical analysis framework.
A horizontal-vertical analysis of Yuandao / VIDO / NICEHCK Yuandao, covering brand history, the evolution of flathead earbuds, low-cost cult products, the impact of TWS, and future positioning.